Pilexil: A Leading Brand in Hair Care
As part of Pilexil’s presentation, a well-recognized brand in hair care, Actilum collaborated with the design studio Brand Space to develop a modern and impactful stand. This space seamlessly combines functionality, aesthetics, and technological innovation, standing out for its integration of advanced lighting solutions that enhance the brand’s visual identity and convey its values of quality and innovation.
High-Fidelity Lighting to Enhance Pilexil’s Chromatic Identity
The design of Pilexil’s stand features high-precision lighting with a focus on a CRI above 95%, particularly balancing the red R9 spectrum. This level of lighting quality ensures accurate color rendering, avoiding unwanted hues like yellows, greens, or blues, and achieving homogeneous white light that emphasizes the brand’s visual identity, known for its striking contrast between white and red.
To ensure uniformity in lighting, consistent BIN color selection across the three technologies used—Parallel, Flex 112, and Aunia 144—was prioritized. This meticulous control eliminates perceivable tonal variations, maintaining a cohesive and professional visual appearance throughout the space, which is essential for elevating Pilexil’s image.
These technologies were strategically integrated to achieve even lighting across the entire stand:
- Informative displays with Flex 112: Provide precise and uniform illumination at strategic points.
- Aunia 144 LED strips with linear profiles and diffusers: Deliver continuous light distribution, eliminating shadows.
- Parallel LED lightboxes: Ensure uniform and seamless light output with no visual interruptions.
The combination of these technologies, unified by the same BIN color, ensures flawless color rendering, highlighting details and enhancing Pilexil’s corporate colors. This strategic lighting design creates a visually balanced environment, reinforcing brand presence and its recognizable dual-tone identity.
Luxpanel Displays
Technology and Informative Design
As one of the central elements of the stand, the displays featuring Luxpanel LED panels with Flex 112, made from engraved optical-grade methacrylate, clearly and prominently present information about Pilexil’s products. These LED panels are not only energy-efficient with high lumens-per-watt performance but also offer a modern and professional aesthetic that complements the brand’s visual proposal.
Line Ledexpert LED Strips
Continuity and Visual Appeal
The stand also incorporates Line Ledexpert LED strips with linear profiles and diffusers, providing continuous and uniform lighting that accentuates the design lines of the space. These custom-made LED strips consist of flexible LED strips and anodized aluminum profiles with diffusers, enabling discreet and efficient integration into a variety of applications, from commercial furniture to interior decor.
Lightboxes with Parallel System
The Parallel Wall Washer system lightboxes use lateral backlighting with rigid light washers and 15º optics, ensuring defect-free illumination without optical aberrations. These solutions effectively highlight key messages and advertising graphics, creating an impactful and memorable visual effect.
Comprehensive Design with Actilum
Actilum’s involvement in this project serves as an example of how to integrate precise lighting technology, functional design, and aesthetics to create a unique exhibition space. The Pilexil stand not only enhances its presence at events but also positions the brand as a benchmark in innovation and quality.
Do you want your brand to stand out with a unique and impactful stand design?
Contact Actilum and discover how our customized lighting solutions can transform your exhibition space. Let us help you elevate your brand’s identity to the next level.