In the competitive meat market, the key to capturing consumers’ attention is impeccable visual presentation.
Did you know that the perceived freshness and quality of meat is directly influenced by its colour?
This is where LED technology, specifically Meat – 5K and Red Meat – 5K, comes into play, enhancing the red pigments for a fresher and more appealing appearance (being a very cool white light).
The science behind the colour red
Studies show that consumers associate bright red with freshness and quality. This colouring is due to the myoglobin in the meat, the appearance of which can vary significantly.
With the application of the R9 red colour with a high colour rendering index of over 60%, our solutions not only intensify this desired red but also present the white fat in the meat in a more natural way and without yellowish tones.
Lighting that transforms
This spectrum, developed by Actilum, is not just a matter of aesthetics. The implementation of specialised LED lighting in retail outlets can boost sales by improving product presentation, making meat look fresher and of higher quality. In addition, this technology offers a sustainable and energy efficient answer, highlighting the importance of fresh and attractive product presentation in today’s market.
Meat Spectrum 5K
Red Meat Spectrum 5K
Sustainability and efficiency
The energy efficiency of Meat – 5K and Red Meat – 5K not only improves environmental sustainability but also reduces operating costs, marking a turning point in the presentation of meat products.
Benefits at the point of sale
Adopting appropriate lighting technology translates into increased sales and reduced negative perception of meat that has lost some of its natural colour, all without resorting to questionable additives.
Investing in targeted LED lighting is an essential strategy to stand out in the competitive meat market, ensuring that products not only look more attractive but also meet sustainability standards.
At Actilum, we are dedicated to creating cutting-edge lighting solutions that beautify products and promote energy efficiency and sustainability.
We are convinced that the right lighting can revolutionise how products are perceived, enrich the shopping experience and contribute to a more sustainable future.