Commitment to high efficiency and design aesthetics
Druni, based in Carlet (Valencia), is a chain specialising in the marketing of perfumes, cosmetics, make-up and personal care products. It started its activities in 1987 and has experienced significant growth over the years.
It currently has more than 300 stores and more than 2,000 professionals throughout Spain.
In 2015, Perfumerías Druni took a step into the future by launching its online shop, consolidating its position as one of the market leaders in the field of e-commerce in its sector.
The chain prides itself on offering an extensive catalogue that includes the most innovative products and the best brands on the market.
Its main objective is to provide the best advice to customers for the care of their image, guaranteeing an unequalled shopping experience thanks to the professionalism, training and attention of its staff in its commercial spaces.
As an innovative company, Perfumerías Druni has developed its own brand, DRN, which presents high quality products at extremely competitive prices, reflecting its constant commitment to excellence and accessibility.
Improving the lighting at Perfumerías Druni
In our constant search to improve the shopping experience at Perfumerías Druni, we focus on two fundamental technical aspects that collaborate in a complementary way to create a visually pleasant and efficient environment.
LED technology with high colour rendering index (CRI)
CRI (see CRI in terminologies) stands for “Colour Rendering Index”.
This indicator evaluates the ability of a light source to accurately render colours in relation to a natural light source, such as solar radiation.
The higher the CRI of a light source, the better its ability to display colours realistically. The CRI is expressed on a scale from 0 to 100, with 100 being the maximum value indicating perfect colour rendering.
LED technology and spectral enrichment
One of the key aspects is the general lighting of the shop.
To achieve this, we implement LED technology in various areas, from the shelves to the ceiling.
The choice of LED luminaires with a Colour Rendering Index (CRI) of over 90% is essential, as it ensures a more realistic colour rendering.
In addition, the spectrum in the red range has been enriched, further improving the quality of light and colour temperature, providing a more authentic shopping experience.
This enrichment contributes to a more realistic and detailed illumination, which is especially relevant in environments such as perfumeries, where accurate colour appreciation is essential for the presentation and choice of cosmetics and fragrances.
Backlight stretch ceilings with high-efficiency LED technology
Another fundamental component of Perfumerías Druni’s commercial architecture is the backlight stretch ceilings, which not only contribute to the aesthetics of the place, but also play a crucial role in energy efficiency.
Here, we have implemented high-efficiency LED technology, which has led to a significant reduction in electricity consumption, achieving up to 50% savings without sacrificing the necessary brightness.
The higher the CRI of a light source, the better its ability to display colours realistically. The CRI is expressed on a scale from 0 to 100, with 100 being the maximum value indicating perfect colour rendering.
Intelligent programming to save energy consumption
Energy efficiency is not only about the technology used, but also about how it is managed.
At Perfumerías Druni, we have adopted constant current technology and intelligent programming.
This combination allows us to achieve optimal power factors throughout the lighting system, resulting in optimal energy savings.
Thanks to this efficient management, we manage to reduce energy consumption without compromising the brightness needed to highlight products and create a welcoming atmosphere.
The lighting in Perfumerías Druni’s retail outlets is not simply a question of light, but a careful integration of technologies that work together to offer an enhanced and sustainable shopping experience.
Stretch ceilings
The careful attention given to both general lighting and backlight stretch ceilings reflects our unwavering commitment to energy efficiency and building visually appealing environments for a better customer experience.
Their ability to adapt to different shapes and styles makes them an elegant and practical choice to transform any environment. Whether in commercial or residential projects, these ceilings add a modern and sophisticated touch, elevating the aesthetics and functionality of the space in an exceptional way.
Our partnership
We are committed to providing tools and services that enhance the customer experience and optimise energy efficiency.
With a holistic approach to design, we engage as a trusted partner for those looking to stand out in the competitive world of retail, providing solutions that fuse functionality with aesthetics in every corner of your commercial environment.
We are available to answer any additional queries or provide detailed information about our products and services.
Please do not hesitate to contact us to explore how we can meet your specific needs and contribute to the success of your project.